Basics Of Digital Marketing
27 February 2026
5:00 PM
00
Days
00
Hours
00
Minutes
00
Seconds
Basics of Digital Marketing Workshop – Syllabus
The following curriculum outlines the structured learning framework of the masterclass.
Each module is designed to build conceptual clarity, practical understanding, and strategic thinking.
1. Digital Marketing Foundation
Objective: Build clarity about what digital marketing truly represents in the modern business ecosystem.
- What is Digital Marketing?
- Evolution of Marketing: Traditional vs Digital
- Types of Digital Marketing Channels
- Why Businesses Need Digital Marketing Today
- Scope & Career Opportunities in India
- Real-world examples of digital transformation
2. The Four Core Pillars of Digital Marketing
Objective: Understand the foundational building blocks of modern marketing systems.
- SEO: Search engines, keywords, search intent, on-page & off-page SEO, local SEO basics
- Social Media Marketing: Organic vs paid strategy, content formats, brand positioning
- Performance Marketing: Meta Ads, Google Ads, campaign structure, targeting, budgeting basics
- Content Marketing: Authority building, value-driven strategy, structured planning
3. Funnels & Digital Strategy
Objective: Understand how marketing converts attention into measurable outcomes.
- Marketing Funnel Framework
- Awareness → Consideration → Conversion
- Customer Journey Mapping
- Lead Generation Fundamentals
- Landing Page Importance
- Why Traffic Alone Is Not Enough
4. Practical Demonstration (Live Implementation)
Objective: Translate theoretical knowledge into real-world application.
- Meta Ads Dashboard Walkthrough
- Google Trends & Keyword Research Demo
- Creating a High-Converting Landing Page
- SEO Implementation in Odoo
5. Psychology Behind Digital Marketing
Objective: Understand behavioral triggers that influence engagement and decision-making.
- Attention Economy
- Emotional Triggers
- Social Proof & Authority
- FOMO & Scarcity Principles
- Consumer Behavior Basics
- Brand Perception Influence
6. Real Brand Breakdown (Case Study)
Objective: Analyze practical execution of digital strategies by real businesses.
- Social Media Strategy Analysis
- Website Funnel Breakdown
- Ad Strategy Overview
- Content Positioning
- Key Success Factors
7. Metrics That Matter
Objective: Learn how marketing performance is measured and interpreted.
- CTR (Click Through Rate)
- CPC (Cost Per Click)
- Conversion Rate
- Engagement Rate
- ROAS (Return on Ad Spend)
- Basic Analytics Understanding
8. Career Roadmap in Digital Marketing
Objective: Provide structured direction for beginners entering the field.
- Career Paths in Digital Marketing
- Essential Beginner Skills
- Tools to Practice
- Building a Portfolio
- Job vs Freelancing vs Entrepreneurship
- Certification Overview
- Realistic Growth Timeline
9. Beginner Action Plan
Objective: Provide immediate and practical next steps.
- Start a Niche Instagram Page
- Practice Keyword Research
- Create a Demo Landing Page
- Run a Small Budget Ad Test
- Execute a Mini Marketing Project
10. Q&A Session + Growth Roadmap
Objective: Clarify doubts and define long-term growth direction.
- Open Doubt Clearing
- Industry Expectations
- Continuous Learning Strategy
- Path to Advanced Training
Basics Of Digital Marketing
27 February 2026
5:00 PM
00
Days
00
Hours
00
Minutes
00
Seconds
Basics of Digital Marketing Workshop – Syllabus
The following curriculum outlines the structured learning framework of the masterclass.
Each module is designed to build conceptual clarity, practical understanding, and strategic thinking.
1. Digital Marketing Foundation
Objective: Build clarity about what digital marketing truly represents in the modern business ecosystem.
- What is Digital Marketing?
- Evolution of Marketing: Traditional vs Digital
- Types of Digital Marketing Channels
- Why Businesses Need Digital Marketing Today
- Scope & Career Opportunities in India
- Real-world examples of digital transformation
2. The Four Core Pillars of Digital Marketing
Objective: Understand the foundational building blocks of modern marketing systems.
- SEO: Search engines, keywords, search intent, on-page & off-page SEO, local SEO basics
- Social Media Marketing: Organic vs paid strategy, content formats, brand positioning
- Performance Marketing: Meta Ads, Google Ads, campaign structure, targeting, budgeting basics
- Content Marketing: Authority building, value-driven strategy, structured planning
3. Funnels & Digital Strategy
Objective: Understand how marketing converts attention into measurable outcomes.
- Marketing Funnel Framework
- Awareness → Consideration → Conversion
- Customer Journey Mapping
- Lead Generation Fundamentals
- Landing Page Importance
- Why Traffic Alone Is Not Enough
4. Practical Demonstration (Live Implementation)
Objective: Translate theoretical knowledge into real-world application.
- Meta Ads Dashboard Walkthrough
- Google Trends & Keyword Research Demo
- Creating a High-Converting Landing Page
- SEO Implementation in Odoo
5. Psychology Behind Digital Marketing
Objective: Understand behavioral triggers that influence engagement and decision-making.
- Attention Economy
- Emotional Triggers
- Social Proof & Authority
- FOMO & Scarcity Principles
- Consumer Behavior Basics
- Brand Perception Influence
6. Real Brand Breakdown (Case Study)
Objective: Analyze practical execution of digital strategies by real businesses.
- Social Media Strategy Analysis
- Website Funnel Breakdown
- Ad Strategy Overview
- Content Positioning
- Key Success Factors
7. Metrics That Matter
Objective: Learn how marketing performance is measured and interpreted.
- CTR (Click Through Rate)
- CPC (Cost Per Click)
- Conversion Rate
- Engagement Rate
- ROAS (Return on Ad Spend)
- Basic Analytics Understanding
8. Career Roadmap in Digital Marketing
Objective: Provide structured direction for beginners entering the field.
- Career Paths in Digital Marketing
- Essential Beginner Skills
- Tools to Practice
- Building a Portfolio
- Job vs Freelancing vs Entrepreneurship
- Certification Overview
- Realistic Growth Timeline
9. Beginner Action Plan
Objective: Provide immediate and practical next steps.
- Start a Niche Instagram Page
- Practice Keyword Research
- Create a Demo Landing Page
- Run a Small Budget Ad Test
- Execute a Mini Marketing Project
10. Q&A Session + Growth Roadmap
Objective: Clarify doubts and define long-term growth direction.
- Open Doubt Clearing
- Industry Expectations
- Continuous Learning Strategy
- Path to Advanced Training
